David L. Newkirk is CEO of Executive Education, University of Virginia’s Darden Graduate School of Business. There he is responsible for the development and delivery of a range of open enrollment and custom programs for senior executives. He has spoken and written widely on issues of strategy and marketing, including “Lessons from a Modern War”, “Dismantling the Brandocracy”, “Catching travelers on the Fly”, and “One Nation Many Cheeses” in the Journal of Strategy & Business. Mr. Newkirk holds degrees in mathematics and philosophy from Carleton College in the United States and from Oxford University, where he was a Marshall Scholar.