The Academic Leader defines the topic to be studied, poses the principal inquiries, identifies and invites the best thinkers on the issue – representing different disciplines and nationalities, directs contributions, leads discussion and oversees the resulting publication.
Marketing Professor Elena Reutskaja’s project is entitled, “The Power of Inclusion.” This three-part study will explore the manner and degree to which various “cues” communicated by marketing communications are received and understood by different consumer cohorts, and influence their opinions (both self-perception and perception of the company) and behaviors (purchases, positive/negative word of mouth, loyalty/rejection).
Professor María Luengo explains in this STI interview her new project: “Digi_morals: Moral Disagreements in the Digital Sphere. Interactive Dynamics, Micro-mechanisms and Cultural Markers.”
Heritable genome editing is gaining support as a morally acceptable practice when it complies with certain caveats. Nevertheless, heritable genome editing under any circumstances may well be in conflict with a progressive and inclusive society in which all persons are considered equal.
