Colin Strong is Head of Behavioral Science at Ipsos. In his role he works with a wide range of brands and public sector organizations to combine market research with behavioral science, creating new and innovative solutions to long-standing strategy and policy challenges. His career has been spent largely in market research, with much of it at GfK where he was MD of the UK Technology division. As such he has a focus on consulting on the way in which technology disrupts markets, creating new challenges and opportunities but also how customer data can be used to develop new techniques for consumer insights. Colin is the author of Humanizing Big Data, which sets out a new agenda for the way in which more value can be leveraged from the rapidly emerging data economy. He is a regular speaker and writer on teh philosophy and practice of behavioral science and data analytics, and Homorary Professor of Nehavioral and Consumer Science at Nottingham University Business School.