Paloma Díaz-Soloaga

Paloma Díaz-Soloaga

Complutense University in Madrid

Paloma Díaz-Soloaga is full professor of Intangible assets (Reputation, Corporate Culture and Branding) at Complutense University and directs the Observatory on Advertising and Society in Villanueva University, where she coordinates research into Fashion Culture. She is part of the Complutense Research group on Branding, which studies influence and brand behavior.

She holds degrees in Advertising and Public Relations from Complutense University, in Journalism from Carlos III University, and holds a doctorate in Advertising and Public Relations from Complutense University. She has been visiting research scholar at the University of Harvard; the Fashion Institute of Technology in New York; the University of Illinois at Urbana Champaign, and the University of California, San Diego.

She worked for 5 years in Telva, the principal Spanish women’s fashion magazine and she was Director of the area of Communication and Fashion at ISEM Fashion Business School, Madrid from 2006 to 2010. Since 2006, Díaz-Soloaga has been the Program Director of the Degree in Fashion Communication & Management of Villanueva University College, where she has been the Honorary Director since 2016.

She has published the books Introduction to Organizational Culture (2019), Communication and Fashion Management (2014), How to manage fashion brands. The importance of Communication (2007). She contributes articles to the national newspaper El Mundo, to SModa Magazine (El País) and to She has published research articles in Spanish and international academic journals. She is a regular speaker at the Costume Museum in Madrid, and guest speaker at many Spanish and overseas universities. She is a member of the Editorial Board of the Journals Fashion Marketing and Management and Communication Theory.