Karin M. Ekström

Karin M. Ekström

University of Borås

Karin M. Ekström, Ph.D., is Professor and Chair in Marketing at University of Borås, Sweden. She is initiator and former director of the Centre for Consumer Science (CFK), an interdisciplinary consumer research center. Her research area in marketing is consumer behavior, specifically consumer culture. Her research concerns family consumption, consumer socialization, collecting, design and the meaning(s) of consumption. A current research project deals with re-use and recycling of clothes. 

She has edited several books, most recently Beyond the consumption bubble (Routledge) and the first Nordic textbook in consumer behavior, Consumer behaviour, A Nordic Perspective (Studentlitteratur), and published in research journals.

She is chair of the Scientific Council for Research at the Swedish Consumer Agency and a member of the Council for Research issues at the Swedish Competitive Authority, the Royal Society of Sciences and Letters in Gothenburg and the Swedish Meal Academy. 


Read a synopsis of her 2004 book Elusive Consumption.